If it's attention that Chrysler wanted, it sure got what it asked for with the most secretive concept model of the 2012 Detroit Auto Show, the 700C minivan. And this despite the fact that the automaker didn't even issue a formal press release on its conceptual people carrier. But all for good reason as Chrysler brand global boss Saad Chehab explained in an interview with Australian news site Drive at the Cobo Center.
Chebab told the website that Chrysler did not release any supporting information on the 700C because it "wanted unsolicited opinion about the car and its potential" from the motor show visitors. He also said that the 700C was a last minute addition to Chrysler's Detroit Motor Show booth. “This is the first step we are taking into it to see what the feedback would be from customers, from the media, to see if this is something we might see in the future that maintains the useability of people-movers, but at the same time giving something more to the driver and the passenger next to them," Chebab explained.
We also learn that the 700C is based on the current Town & Country's running gear and that the designers' goal was to redefine the category not by reinventing its packaging features but rather the interior and exterior styling.
“It’s a styling exercise for us, looking at the future of mobility, of people-movers,” said Chebab. “What’s the Swiss Army knife of cars going to look like in the future?
“It’s the first step into the future and we are asking people ‘what do you think?’... Is it stupid, beautiful, crazy…?”
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