Senior U.S. Car Buyers Try to Cling on to their Youth by Choosing Good Ol' American Iron

Oscar Wilde famously said that “to get back to my youth I would do anything in the world except take exercise, get up early, or be respectable”.
Sadly, the 19-century novelist and poet is no longer among us to reveal if buying a car to remind him of his youth, no matter how far behind the competition it is, would be one of the sacrifices he would or wouldn’t be willing to make.
A survey by TrueCar.com reveals that cars bought by people aged 65 and above in the States belong mostly to domestic brands they remember from their youth, such as Cadillac, Lincoln and Buick.
The study covers a two-year period and shows that the Top 10 is dominated by those brands with only two exceptions: the Hyundai Azera, which is preferred due to its low price and is in sixth place, and the Toyota Avalon that finishes off the Top 10.
Here is the list along with the percentage of each car that is bought by senior customers. As you can see, the top five have such a high rate among seniors that they would be extinct if not for those who fondly remember the cars of their youth.

1. Lincoln Town Car: 90 percent
2. Buick Lucerne: 87 percent
3. Cadillac DTS: 85 percent
4. Cadillac CTS: 74 percent
5. Cadillac STS: 71 percent
6. Hyundai Azera: 25 percent
7. Chevrolet Impala: 51 percent
8. Buick LaCrosse: 59 percent
9. Lincoln MKZ: 54 percent
10. Toyota Avalon: 54 percent

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