Wednesday, August 24, 2011

Nancy Ajram

Nancy Nabil Ajram (Arabic: نانسي نبيل عجرم‎) (born May 16, 1983) is a multi-platinum Lebanese singer and Goodwill Ambassador for UNICEF. With the support of her father, Nancy began performing as a child and released her first studio album by the age of 15. Her breakthrough occurred with the start of her collaboration with well-known producer Jiji Lamara, when she released her smash-hit "Akhasmak Ah" and 3rd studio album, Ya Salam. In 2004, she released her second international best-seller "Ah w Noss", which spawned several smash-hits, "Ah w Noss", "Lawn Ouyounak", and "Inta Eih" at which point Nancy had established pop icon status in the Middle East.By 2007, Ajram had sold over 30 million records ranking 3rd best selling female artist in Lebanese history.Her 2008 album "Bitfakkar Fi Eih" spawned seven singles and won Nancy's first World Music Award as Best-selling Middle Eastern Artist, the youngest Arab WMA winner to date. She has released seven studio albums to date and numerous other chart-topping singles such as "Sehr Ouyouno", "Atabtab", "Moegaba", "Ehsas Jdeed", "El Donya Helwa", "Mashi Haddi", and "Fi Hagat".Nancy Ajram is the first and only female sponsor and spokesperson of Coca-Cola in the Middle East and Arab world. Considered by many as an Arabic music icon of the decade, Nancy was described on the Oprah Winfrey Show as one of the most influential personalities of the Middle East. Nancy has made the list of Most Powerful Arabs on Arabian Business several times, and was similarly listed by Newsweek as one of the most influential Arabs. Nancy's official Facebook page is the most subscribed Arabic artist page on the social-networking site and the first to reach 1 million subscribers and her music video for "Fi Hagat" was an Internet phenomenon and is currently the most viewed Arabic music video on the Internet, with more than 20 million views on Youtube

Ajram's breakthrough was when she began working with Jiji Lamara, an experienced producer and manager. In early 2003, Ajram rose to instant fame with the success of the lead single "Akhasmak Ah" and the release of her third studio album, Ya Salam ("Oh Wow") which was a best-seller. The music video of "Akhasmak Ah" caused a controversy; reminiscent of older Arabic films, Nancy appeared as a cafe manager who dances and flirts with its customers. The release of the next music videos, "Ya Salam" and "Sehr Ouyouno" quietened down criticism as they better introduced Nancy's vocal abilities and style to the public.[citation needed]Her fourth album, Ah w Noss ("Yes, and a half"), was released on April 12, 2004, and it was also an important marking point in Nancy's career. The tremendous success that "Ah w Noss" achieved, stabilized Nancy's position as an A-List star in the Arab music industry. Nancy then filmed "Lawn Ouyounak" (Color of Your Eyes), which portrayed Nancy as a bride in a traditional Lebanese wedding. After the release of the album, Nancy Ajram signed-up with Coca-Cola to be their official celebrity spokesperson for the Levant, Arabia and North Africa regions. Her first Coke commercial featured her hit, "Oul Tany Kida?" (Say That Again?), which was filmed with the international Italian director Luca Tomassini. The commercial's success lead to it being filmed as a music video behind the scenes of the commercial. The 4th hit single from the album, "Inta Eih?" (What Are You?), was a slow directed by Samir Sfeir. Nadine Labaki directed another clip that featured Nancy as a wife who sees her husband cheating on her yet she hides it in torment to save their relationship. The music video received tremendous positive reviews and Nancy was greatly praised. Leading Egyptian actors and directors, like Faten Hamama praised Nancy's acting abilities and movie offers doubled for Nancy. Nancy also opened for Enrique Iglesias's first concert in Egypt in 2004.Her fifth album, Ya Tabtab Wa Dallaa was released on February 15, 2006. Atabtab was considered Nancy's best album to date, with six music videos released, eight radio hits, and five songs used for commercials.The title song's video was Nancy's last video directed by Nadine Labaki, as she then started working on her movie Caramel. Nancy then released the video of her Coca-Cola hit "Moegaba" (Admirer), as well as a video and commercial for her newly signed Damas Jewelry contract advertising their "Farfasha" set. The song used was Ana Yalli which was promoted before the album's release. Nancy then cooperated for the first time with prominent Lebanese director Said el Marouk, filming "Ehsas Jdeed" (A New Feeling) which is widely considered to be the most successful song of the album. The video, which was a salute from Said to his deaf and mute parents, depicted the story of a rich woman who falls in love with a deaf and mute man. Later in 2007, Nancy released all together the video of "Elli Kan" (All That Was) for Damas's second campaign, her Coca-Cola Side of Life commercial featuring a new single "El Donya Helwa" (Life is Beautiful), and a video and album directed towards children, titled Shakhbat Shakhabit (Scribbled Scribbles). "El Donya Helwa", Nancy's 7th commercial, is considered one of her most successful commercials representing her style and Coca-Cola's with colors, happiness, and music, and it led her to release a Live album featuring the single.





Nancy Ajram - Enta Eih / نانسى عجرم - إنت إيه





Ajram's sixth album was fully dedicated to children with a variety of songs aimed towards teaching children good values and morals, something she has wanted to do for a long time. The music video was her second cooperation with Said El Marouk and featured four songs from her album, the most successful of which were "Shakhbat Shakhabit" & "Shater Shater". Nancy performed these songs at several fund-raising events for children and other children's events, such as the children's TV channel MBC3, and the children's entertainment TV Show "Star Zghar". She then filmed with Fadi Haddad, the director of photography of her previous works with ElMarouk, a video for the song "Resala Ilal Aalam" (A Message to the World) which talks about world peace. The video was released on May 25, 2008, the day the Lebanese president General Michel Suleiman was elected ending a deadlock that lasted since November. It was the first video for Nancy that had an entirely graphical world that implied the suffering of children worldwide and the need to bring out a more colorful and happy world for them. Old rumors claimed that the video was presented to the UNICEF. In 2007, Nancy performed alongside Lionel Richie in Egypt at a launching event.

In February and March 2008, Nancy released three Coca-Cola commercials that featured a brand new hit from her long awaited album. The song, "Meen Gheyri Ana (Noss elKawn)" (Who Else?) was made by the successful Yey and Ana Yalli trio (Nizar Francis, Samir Sfeir, and Tarek Madkour). The single was an instant hit and served as a highly successful promotion 5 months before the release of the album. Nancy released her seventh studio album after several delays on July 30, 2008, which has been highly anticipated by fans for almost three years. This long awaited comeback album held lots of surprises for her fans with a huge change in her style that presented her matured vocal abilities like never before. Nancy's 7th album, Betfakkar Fi Eih?!, is considered to be one of her most successful albums so far as it won her first World Music Award in her career. The album included her first "Tarab" song called "Biteegy Sirtak" since 1998's Mihtagalak album, and in general had a wide mix of several different styles ranging from dance, beat, pop, to drama, romance, Tarab and oldies. Even though the hit video had mixed opinions, the second video of "Min Dally Nseek" was much more accepted, peaking at #1 for seven consecutive weeks in Melody Hits The same musical trio who created "Ehsas Jdeed" did one of the instant radio-hits of the album, "Lamset Eed" (Touch of a Hand), which was filmed with Leila Kenaan with a high budget, and the song and music video peaked charts for months. With this album Nancy signed a celebrity endorsement deal with Sony Ericsson, as a special w595 phone was released holding Nancy's signature, and Wana Ben Idek was chosen as the commercial song.

On November 9, 2008, about a month after her marriage, Nancy Ajram won her first World Music Award for her best-selling album Betfakkar Fi Eih. In her short speech, Nancy thanked her parents, Jiji Lamara, her fans and album makers, and husband, saying "2008 has been a fantastic year - a successful album, my wedding, and now a World Music Award, what can I ask for more?"



On September 28, 2009, the Oprah Winfrey Show aired an episode titled "Fame Around the World" that talked about the most famous celebrities around the globe in brief reports. Representing the Middle East region and Arab world, Nancy Ajram appeared in a report featured on the show and was described by Oprah as "the Britney Spears of the Middle East". Nancy Ajram is the first and only Middle-Eastern artist ever mentioned on the show.

In the summer of 2010, Nancy was nominated by Coca-Cola Middle East to sing, along with K'naan, his international hit and song for the 2010 FIFA World Cup, "Wavin' Flag". The Arabic version, titled "Shaggaa Be Alamak" and directed to the Middle East region, had its Arabic parts written by Ayman Bahgat Amar (who previously wrote Ah w Noss, Atabtab, Eftah Albak for Nancy) and the music remastered by Tarek Madkour. The original music video was used for K'naan's parts while Nancy's parts were filmed separately in Lebanon on the same protocol under Leila Kenaan's co-direction. Both the video and song were aired heavily during the FIFA season and part of the song was particularly played during commercial breaks on Al-Jazeera channel, which exclusively aired the games to the Arab world.

On August 30, 2010,Nancy's official Facebook page posted a 16-second preview of the music video for Nancy's next single, "Fi Hagat". The preview shows Nancy wearing her makeup and getting in the car on a rainy day. Later, it was announced that Nadine Labaki directed the video, thus making her comeback to music video direction after her 4-year break. The video is also the first collaboration between Ajram and Labaki since 2006's "Atabtab." The full music video premiered on September 6, 2010 at 8:00PM on Arabica TV and MTV Lebanon. As of January 2011, within four months, the video hit more than 10 million views and thus became the first and most viewed Arabic music video on the Internet.



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